The stationery that you choose for your business will help clients form an impression of your company. The design of your letterhead should reflect the image that you want your company to project. Ensuring that your branding strategy is incorporated into the design will help people recognize your company and understand the message that you’re trying to convey.
Your business stationary should include color to make it stand out. Matching the colors in your logo to those on your stationery is a good idea for branding purposes. Choose complementary colors for your stationery, as they look best together. For example, if you use bright colors in your logo, choose bright colors for your stationery.
Choosing high-quality paper for your business stationery can make it appear more professional. A client will notice the difference between standard photocopier paper and thick, glossy, high-quality paper. This small detail can be enough to change the perception of your company in the mind of a potential client.
Effective business stationery must include your contact information. Incorporating your company address, phone number, email address, fax number and any other methods of communication that you feel are important into the design of your stationery will make it easy for clients to contact you.
Choosing a design that offers elements of clean white space will help your message stand out. A design that is too busy will distract clients from noticing the important things on the stationery, such as your contact information and logo.
If you have an appropriate image to include, incorporating it into your design can make your stationery stand out. Good images to choose include a professional picture of yourself, the building your company is located in, or something closely aligned with your logo and brand message. Using clip art is not a good idea, as it makes your stationery look generic.
Selecting font styles and colors that are easy to read is a necessity. Text should be printed in an easy-to-read format, aligned left to right. Using no more than two different fonts keeps the style consistent and the text readable.